The Bagel Smash® - Bagel Smashery® was born May 1995 in a little shop on a busy street in Hoboken, NJ, established firstly in Bel Gusto Bagelry (est. 1988) 718 Washington Street, Hoboken, NJ thus becoming Bel Gusto Bagel Smashery in 1995. Nestled on a street with eateries ranging from great Italian delis, pizza parlors, Chinese restaurants and Fast Food sandwich shops and yes, another bagelry. The Bagel Smash® as created as a means to compete in a heavily saturated food marketplace.

Since the birth of the Bagel Smash® it has been received with great enthusiasm and curiosity. The Bagel Smash® appeals to all age groups, can be low in fat, intoxicating or quite simple. The Bagel Smash® is a delicious, creative, ingenious bagel sandwich that renews the bagel forever. The Bagel Smash®, teases the most avantgarde bagel pallet and stimulates the interest of those curiousity seekers.
The original Bagel Smashery® was sold and licenced in 1996 and the new owners unfortunately left the area in 1997. Much to the dismay of the original owners. However, in May 2002, the Bagel Smashery® was re-founded at 153 First ST, Hoboken,NJ. It was and has been welcomed with open arms. It was then that the true value,strength, and draw power of the Bagel Smashery® / Bagel Smash® became obvious.

Original customers from the former Bagel Smashery® soon discovered the return of the Bagel Smash® to Hoboken. Their stories are endless as to their sadness at the demise of the former shop but they have graced our doors with overwhelming delight as to the return of the new Bagel Smashery®. The Bagel Smash® is back!!

The Bagel Smashery® has become a destination location. People come from all over to eat and visit our shops. When customers have visitors from out of town, they insist on having them visit the Bagel Smashery® before leaving the area. For others tripping out of town, going on vacations, trips to the shore, marathons and the like, it is a must to stop at the Bagel Smashery® for their favorite Bagel Smash® before starting their day.

Due to the overwhelming requests, the Bagel Smashery® has opened its second location at 918 Willow Street, Hoboken, NJ in April 2003. We look forward to serving the community at large. As well, would like to expand into a neighborhood near you.

We are presently listening to the calls, cries from our out of town customers for a Bagel Smashery®, in their neighborhood. For that reason, Bagel Smash, Inc. is proudly entertaining Licensing Business Opportunities.

A Bagel Smashery® is easy to implement and has minimum space requirements.